Who we are

At Sweet, we’re proud to be a woman owned small business built on quality, trust, and genuine connection. We can’t wait to meet you.

Close-up of a woman with long, platinum blonde hair, light skin, blue eyes, wearing a black top, with tattoos on her chest and a septum piercing, against a black background.

Hi I’m Ariel Sweet, the owner and piercer behind Sweet. I’ve been piercing professionally for over 5 years, and I've had the opportunity to work in some of the most respected studios in Arizona and across the country. Those experiences shaped how I pierce today. With a deep respect for safety, consistency, and the trust clients place in me.

After years in a busy high volume studio, I felt called to create something more personal. A quiet space where clients can slow down, feel comfortable, ask questions, and enjoy their experience. Education is prioritized and every client is treated with care and honesty.

Portrait of a woman with dark brown and reddish hair, wearing a black tank top, multiple necklaces, and several facial piercings, standing against a plain light-colored background.

You’ll also be greeted by Storm, our Studio Manager and Front of House. Storm has 3 years of experience in studio operations and client care, and is known for being especially supportive with nervous clients. From the moment you walk in, you’ll feel the difference, friendly, professional, and never rushed. We believe piercings should feel exciting, not stressful. That’s why we take our time, walk you through every step, and make sure you leave feeling confident with your jewelry choice and aftercare plan.